“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.It doesn't have to be provocative (and you most certainly do not have to have a perfect figure!), but it gives the impression that you have nothing to hide; confidence is always attractive.Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.This is the big one, because depressing though it may be, your smiling face is the first thing on which people will judge you.Relationship psychologist Honey Langcaster-James says: “Look straight into the camera and smile showing your teeth – this says open, friendly, healthy and confidence.” A recent study of the most popular profiles on dating sites showed 88 per cent are making eye contact with the camera in their profile picture.
Before giving away information such as job titles or personal details, think first about how those could be used to track you online.
This means that 19 out of 20 profiles on these sites are either past members who aren’t around anymore, or non-paying members who can’t respond.
OKCupid was acquired by Match in 2011, and that article has since been taken down (for obvious reasons).
A few years ago, OKCupid calculated that 96.25% of e Harmony’s profiles are inactive, using numbers provided by e Harmony themselves.
Match was only marginally better, coming in at 93.1% inactive.